Personal Work
Mock Ad positioned for Nike
Re-Imagining the Back Brace
The Nike Body + Fit Back Brace is a wireless remote controlled pain relief activewear incorporating TENS technology to specifically target the three main regions of the back and spinal column prone to pain - the cervical, thoracic, and lumbar regions. Targeted towards the aging baby boomer generation, the Body + Fit Back Brace aims to fit into their pursuit of an active lifestyle while addressing the natural decline of bodily health as we age.
The Body + Fit Back Brace re-contextualizes the back brace into everyday and athletic wear by building it in to shirt. Strategical padding, stretch and breathable materials are used for maximum support, comfort, ventilation, and fit.
